NewsBot

by GraphicPrototype

Advertising campaigns target specific journals and journalists to increase the visibility of their clients. Based on few keywords, SearchBots (web scraping of news feeds) are able to detect published articles related to a particular company.

SearchBots help to analyze and compare the performance of a particular advertising campaign in the context of an industry. This dataviz shows some metrics related to the SearchBot performance and the occurrence of the actual campaign along time.